BlowPro Acquired by Beauty Elite Group
blowpro Purchased by New Privately Held Company
- Beauty Elite Group -
Established by Basim Shami, Farouk Systems, Inc. CEO
Houston, Texas – blowpro, the pioneer, innovator and recognized leader of the blow dry category announced today that it has been acquired for an undisclosed sum in private sale by industry leader and CEO of Farouk Systems, Inc. Basim Shami. With the purchase of blowpro, Shami is creating a new stand-alone company coined Beauty Elite Group, independent of Farouk Systems, Inc. (which is known for its world renowned brands Biosilk and CHI). blowpro will be the first of many prestige professional beauty acquisitions, facilitated by Kevin O’Connor, Business Development Ambassador (firstname.lastname@example.org), to comprise this new beauty entity.
Shami has appointed Basel Badran, his nephew and former Director at Beauty Elite Group (email@example.com) as General Manager of blowpro. Badran is a third generation of hair professionals to continue the Farouk Systems, Inc. family tradition in nurturing and growing beauty brands. Badran is excited to grow the strong foundation blowpro founders David Maleh and Stuart Sklar have laid.
“blowpro is a unique brand with a strong identity – it has unlimited potential. I look forward to working with the brand’s exceptional partners to continue to grow and expand the business.”
— Basel Badran, blowpro General Manager
“It’s been an incredible journey creating and building blowpro from scratch. We filled an untapped white space in the industry and the consumer response and passion has been amazing. We are happy that the brand will have a new home with the resources and support to continue to flourish and make its unique mark within the industry.
— Stuart Sklar, Founder and President, blowpro
Under new ownership, blowpro will continue to maintain its DNA as a professional, prestige brand offering the most innovative formulations. The new team will continue to grow, expand and enter related and complimentary categories, as well as unveil additional product launches and establish new partnerships.
blowpro is currently sold in North America and Europe and is distributed via retailers including Macy’s Herald Square, Nordstrom, ULTA and HSN as well as fine salons and its own website blowpro.com in the USA. The brand can also be found at blowpro outposts located in select Nordstrom doors and at Macy’s Herald Square.
blowpro is devoted to the art of the perfect blowout. Our philosophy stems from the belief that every woman not only looks, but also feels better with a great blowout. The devoted team brings excellence to all our offerings — salon services, quality products and education — and will continue to introduce new ways to help all women get better blow dry results every day, both in salon settings and at home. blowpro products feature exclusive formulas that are free of damaging sulfates, parabens, and sodium-chloride – safe for color treated hair and keratin compliant.
CAPITAL A PARTNERS provided bridge financing to the acquisition in 2013.